The concept of Staff Specialization is simple but hardly ever orchestrated to perfection. Simply put, the idea is to choose staff and not just delegate or assign jobs, but to actually match target audiences (tots, juniors, seniors, fitness, doubles, movement, racket performance, league organization, etc.) and hiring staff, based on the passion and potential of each individual. But, don’t stop with the hiring process. The idea is that, generally speaking, you want to hire someone according to their individual passion and potential, rather than someone who has already achieved their own level of success in a particular specialization. The difference may seem insignificant, but it is actually the best way to build a strong team and keep staff for the long haul. And, once the hiring is done, the job is just starting.  If you want to really separate your program from the others in your community, be sure that each staff member, in their own special area, keeps growing and improving. If they do, chances are your members will be happy, you will be happy, and your staff will be the happiest of all.